Team McCallum

R&D for Lifetime of Life

One way to get a date.

Researchers from 2 French universities investigated the impact of romantic background music on 18-20 year old single females.

The women were told they were discussing two food products with a young man. In reality, the experiment measured whether background music played before the food task would affect the rate at which the woman was willing to give her phone number to the man.

With a neutral song, the success rate was 28%. With a romantic song, the success rate nearly doubled to 52%.

The research builds on a previous finding by the team that romantic music in a flower shop led to male customers spending more money.


June 21, 2010 - Posted by | Psychology, Relationships, Success

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