Team McCallum

R&D for Lifetime of Life

Beauty v personality.

The next time you are trying to sum up someone’s personality, first ask yourself how attractive you rate that person.

A team from the University of British Columbia has found that though people tend to rate attractive people somewhat generously, they seem to pay more attention to them and so get the overall personality more accurate than they do for people they don’t find attractive.

80 men and women were split into groups of about 8 people. Each person in a group did a round robin, spending 3 minutes with each other before rating that person’s attractiveness, and how they placed their personality in psychology’s big 5 personality framework. OCEAN stands for openness, conscientiousness, extraversion, agreeableness and neuroticism (or need for stability).

The results were then compared against how the individuals rated themselves in terms of OCEAN.

Prof Jeremy C Biesanz and team reported in the journal Psychological Science that “Overall, people do judge a book by its cover, but a beautiful cover prompts a closer reading, leading more physically attractive people to be seen both more positively and more accurately.”


December 29, 2010 - Posted by | Big 5 - OCEAN, Psychology, Success

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